Skaapland
wins Cleaver Awards as one of the Top Butchers in SA
The
Cleaver Awards were launched in 2005 to meet the needs of the
consumer by raising standards amongst butcheries in response to
the findings of research conducted by The Red Meat Industry Forum,
which revealed that consumers expect top quality beef a hygienic
environment as well as a friendly and efficient service when visiting
their butchery or supermarket. These Awards provide consumers
with the assurance that they can purchase South African Beef with
confidence, and have also directly involved the butchers themselves
by rewarding and recognising South Africa’s best butcheries.
This
year all expectations were exceeded when more than 11000 entries
from all nine provinces were received this year.
Nominations
were opened towards the end of last year for consumers around
the country to vote and nominate their best butchery.
“Consumers
are becoming more educated about what to expect from their butchers
and are giving credit to those butchers who are exceeding their
expectations”, says Dave Ford, spokesperson for the Red
Meat Industry in South Africa.
From
the thousands of nominations received, a short list consisting
of 75 finalists was chosen. A 212 point checklist was used to
independently assess all of these finalists, based on criteria
such as in-store hygiene, supplying quality assured roller marked
SA Beef, offering the best advice regarding meal preparations
and cost effective ways of buying the best cuts.
Consumers
today have less time and more to do, and are more discerning in
their purchases since they have a great variety of meal solutions.
The butcher and his team are the final interface with consumers
for our beef products, and their role cannot be underestimated,”
comments Frikkie Potgieter the chairman of the Beef-Up marketing
Committee. “Butchers form part of the current trend in consumer
behaviour where people seek almost a ‘village feel’
- connectivity, realness and authenticity - as part of their shopping
experience.” |
